“The things that matter most in our lives are not the things we can buy, but the things we can create, the relationships we can build, and the positive impact we can have on the world around us.”– Tom Rath
Money is often considered the most important resource in our lives. We strive to make more money to buy the things we need, and even the things we want. This mindset is what Conventional Transition Wisdom preaches. Yet, your ability to earn and access money will be limited if you don’t prioritize the accumulation of other resources first. Acquiring these other resources first makes your ability to earn and access money an almost foregone conclusion.
You need to know how to tap into these alternative resources in order to scale your business and career. Especially if you are looking to own your own company or enter the ranks of high-level leadership within an organization.
In this article, we will discuss why time, information, water, food, shelter, sleep, health, family, reputation/brand, friends, allies, favors, and sex are all more important than money. We will also look at how you can leverage this hierarchy to validate business ideas before dumping a bunch of time and money into an idea with no market, or bad positioning.
By understanding this hierarchy you will prevent chasing the almighty dollar down the rabbit hole and wondering why none of your business ventures ever succeed. [Read more…] about Beyond Money: Rethinking the Resources That Truly Matter in Life and Business